From the Chronicle of Philanthropy:
Giving away money can be fun — especially when it’s somebody else’s.
That’s the premise behind Viewers to Volunteers, a new website that lets users help direct how corporations spend their charitable dollars.
Launched this week by EcoMedia, the platform is an assemblage of uplifting videos, articles, and other content — all of it underwritten by corporate advertisers — and a complementary mechanism for giving. Staring next month, users will be able earn points by engaging with the content: watching a video and sharing it with friends, for example. They can then “spend” their points by directing a participating corporation to make a charitable donation to a specific nonprofit.