September 30, 2014

New report: 10 lessons on Giving Days

GivingFrom the Knight Foundation:

With #GivingTuesday right around the corner, community foundations and nonprofit organizations of all kinds can benefit from the Knight Foundation’s 10 Lessons on Giving Days.

Reasons for running an online Giving Day?

  1. Increase your visibility in the community;
  2. Engage new and existing donors;
  3. Build and strengthen relationships with the nonprofit community.

How can nonprofits run an effective Giving Day?

  1. Plan ahead and be prepared for potential challenges;
  2. Leverage prizes and matches to incentivize specific donor and nonprofit behaviors;
  3. Provide robust training to build nonprofit capacity.

How can Giving Days be more sustainable?

  1. Make your Giving Day cost-effective;
  2. Grow your assets under management;
  3. Connect to longer-term goals and programs;
  4. Collaborate with and learn from your peers.

Click here to read the full Knight Foundation article on running an effective online giving campaign, or click here to download the report as a PDF.