2022 Virtual Workshops for Nonprofits

The Community Foundation is providing virtual workshops for local nonprofits to gather online and learn from one another as well as industry experts about ways to maximize their efforts and strengthen their work. These are FREE live virtual workshops where:

  • You can sign up for one or all available sessions by yourself or with your team;
  • you’ll participate in peer learning exercises with practical application; and
  • you’ll gain knowledge in-house from guest expert facilitators.

Look below for our current offerings! The Summer Workshop Series for Nonprofits has ended.

Fall Workshop Series for Nonprofits


LEVEL UP! Your Marketing and Communications 


September 29 – DEI in Marketing and Communications

Hosted by Julie E. Brennan, MS, MSW, Chief Development & Communications Officer of the Berkshire Farm Center

9 a.m. – 10:30 a.m.

Marketing and communications are mission critical.

However, marketing and communications planning can be a complex and challenging process. It requires you to align your marketing and communications goals with the bigger picture – goals set in your nonprofit’s strategic plan – and choose the right tactics and approaches for reaching those goals within the constraints of an (often very limited) budget and team.

Use this workshop to create an action strategy that brings Diversity, Equity and Inclusion to life in your nonprofit marketing and communications!

Click here to register for DEI in Marketing and Communications.


October 13 – Social Media for the “Now”

Hosted by Michael Roach, PCM, CEO of Michael Roach Creative and former AMA Chapter President 

9 a.m. – 10:30 a.m.

In this free nonprofit workshop, Michael Roach will bring his tips to optimizing your social media use and increasing reach, even when you are busy wearing many hats. You will learn the best strategies to using current applications and organizational tools for social media.

Michael Roach is an award-winning Professional Certified Marketer (PCM). He runs his own marketing firm, Michael Roach Creative, and is a past president of the American Marketing Association New York Capital Region chapter.

Registration for 10/13 opens soon!


November 17 – Building a Successful Nonprofit Communications Plan: Bringing the People you Need From A to B 

Hosted By Melissa Russom, Communications Consultant and Strategist

9 a.m. – 10:30 a.m.

Does it feel like there are always too many communication tasks than you can possibly handle? With a strategic approach to communications, you can focus your efforts to move the needle where it really matters, while keeping senior leaders, board members, and other staff aligned on priorities. Learn how to create a communications plan that engages (and doesn’t confuse) supporters. Bonus: it’ll make your life easier.

Melissa Russom is a seasoned communications strategist who works with organizations to engage the people they need, boasting over 15 years of experience with non-profits, multi-sector partnerships, and private sector companies.

Registration for 11/17 opens soon!


December 8 – Brand Strategy for Nonprofits 

Erin Pihlaja, Public Relations and Media Strategist at Overit | Smith & Jones

9 a.m. – 10:30 a.m.

“Every organization, no matter the size, depends on its reputation for survival and success.”

From the newsroom to the C-Suite to client side, Erin has spent her career developing and executing successful strategies around branding, public relations, communications, and marketing for entities in industries from education to e-commerce.

Be it paid, earned, shared, or owned media—traditional or digital—Erin specializes in the integration of brand, content strategy, public relations, and medium to deliver the right message to the right audience to influence and motivate consumer decision.

She guest lectures on these topics frequently and is currently an adjunct professor teaching new waves of talent how to do all of this consistently in a field that is constantly evolving. Her visual work has been published in Vanity Fair Italy, Nylon Magazine, and Vice magazine, among other notable publications and places. She is also a multiple Telly Award winning commercial producer.

When she’s not teaching or working, she spends her time balancing passion projects, enjoying her family, or cycling to work up to her first 100-mile ride.

Registration for 12/08 opens soon!